Fallacies

Here is a lesson plan from Read, Write, Think: [|Understanding Fallacies in Advertising.] [|PropagandaCritic.com] defines propaganda and provides examples. Click on the video gallery to view video clips you could use in class to help students learn what techniques the video creators used to persuade their viewers. Videos address fear and the "band-wagon approach."

[|AdCracker] is a site designed for marketing professionals, but it has many applications in the classroom. Teachers and students could explore techniques professionals use to manipulate their audience. This is great for teaching "transfer of symbols," or "influence of famous people."

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